Brand Narrative • Tone of Voice • Logo • Visual Identity
Camp Milson is a handcrafted haven on the shores of Flathead Lake, where currents of family, pride and tradition run deep. A place well away from the distractions of everyday life, with a spirit as clear as the water. Built by local architects, artists and artisans, the property embraces the history and natural wonder of Montana. Every room, every piece, every view tells a story about the people and materials that make this special place a place unlike any other.
Marchio worked with Camp Milson’s owners to build a brand that reflected their passion for the property and its potential. The story is an invitation for family and friends come gather round, turn off the clock, make their own time and spend more of it together. The logo and visual identity celebrate the location’s magical union of land, water and sky, with a special nod toward the owners’ family and heritage. It’s a brand that matches their vision for a place that people will want to visit over and over again.