Chargie
Brand Narrative • Tone of Voice • Logo • Visual Identity
With a background in real estate and an eye toward the future, Chargie is the largest installer of electric vehicle charging stations in Southern California. But their brand hadn’t kept pace with their business. With an aggressive growth plan in place, they needed a clear, credible story and a more distinct, dynamic identity to engage both commercial and multifamily properties and the growing number of EV drivers. They needed a brand that spoke in equal parts to their simplicity, reliability and personality.
Marchio powered up Chargie with a brand full of energy for the road ahead. They’re building the infrastructure needed to make charging your car as routine as charging your phone, so we developed a simple, expressive identity that’s as confident as it is inviting. The power bar symbol in the word mark connects the ear of the ‘g’ with the dot of the ‘i’, a visual cue that guides people through the experience in app tiles, headline and CTAs. The road ahead is full of possibilities. And Chargie is bringing everyone along for the drive.
