Chargie

Brand Narrative • Messaging • Logo • Visual identity

THE TEMPLATES
Global Creative Resource Agency

With a background in real estate and an eye toward the future, Chargie is the largest installer of electric vehicle charging stations in Southern California. But their brand hadn’t kept pace with their business. With an aggressive growth plan in place, they needed a clear, credible story and a more distinct, dynamic identity to engage both commercial and multifamily properties and the growing number of EV drivers. They needed a brand that spoke in equal parts to their simplicity, reliability and personality.

Marchio powered up Chargie with a brand full of energy for the road ahead. They’re building the infrastructure needed to make charging your car as routine as charging your phone, so we developed a simple, expressive identity that’s as confident as it is inviting. The power bar symbol in the word mark connects the ear of the ‘g’ with the dot of the ‘i’, a visual cue that guides people through the experience in app tiles, headline and CTAs. The road ahead is full of possibilities. And Chargie is bringing everyone along for the drive.

chargie.com

Chargie_Poster
Web_Composition
Chargie_SandwichBoard_A_Web
Chargie_Charger_A_V2
Logo Mockup Collection by Asylab
Chargie_Brochure_Cover
Chargie_App_1
Chargie_App_2
Chargie_CS_Multifamily
Chargie_TableTent_B
Chargie_PullUp_Banner_V2_A
Chargie_PullUp_Banner_V2_B
Exclusive Mockups for Branding and Packaging Design
Womens_Tshirt
Colorway1_Jacket
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