Constant Contact
Brand Narrative • Tone of Voice • Logo • Visual Identity
Constant Contact has been a well-known company for more than 20 years, helping small businesses reach more customers through email marketing. But a series of corporate shuffles had left the brand feeling somewhat neglected. With new leadership in place, they needed a signal of change, one that would bring life and energy back to the brand, position them for a future beyond email marketing, and give customers renewed confidence that Constant Contact is the right platform to help them grow their businesses.
Marchio helped them move from a company that delivers email to a brand that delivers for small businesses. Beyond positioning, we worked with leadership to define their North Star (Help the small stand tall), developed a more caffeinated voice that reflected their passion for customer success, and created a vibrant visual identity that reinforces their story. From email to ecommerce, SMS to social, CRM to see what’s next, the new Constant Contact delivers tools to help small businesses grow. They deliver for people who make them go.
