Research • Brand Narrative • Logo • Visual Identity • Launch Campaign • Tradeshow Design
A future beyond sound.
As audio pioneers, DTS made the world sound better, transporting people deeper into their favorite movies, games, and moments. They transformed the industry with their dedication to sound, but their business was evolving. Today, DTS stands for so much more. They needed to show people they were leading the charge to new frontiers by powering the next generation of audio, imaging and sensing technology. They needed a brand for a future beyond sound.
We helped DTS move from sensory to sensational with a new brand narrative that incorporates their expanded capabilities, along with a more modern, dynamic logo and visual identity system. The new brand celebrates legacies of innovation in sound and imaging while being a clear signal of change.
Curved lines represent the basic form of speakers, while rectilinear angles represent a tiled array of digital sensors that shape how people and machines see the world.
A simpler, cleaner, more modern family of logos.