Everyset
Naming • Brand Narrative • Tone of Voice • Logo • Visual Identity • Website
Castifi was a production management platform founded by a former production accountant, who was tired of all the paperwork and knew there was a better way. The company started by streamlining casting and payroll for background actors, then tackled other production challenges—document by document, report by report. But as they added services, their name and identity became a limiting factor for their business. They needed a brand that spoke to everything they now offered.
Marchio helped them become Everyset, the integrated production platform that works for everybody. We developed a narrative that spoke to the ease of managing productions in one place, a new name that captured their ability to work with every type of production, and a new logo and visual identity that showed studios they’re a serious player. Casting, onboarding, call sheets, payroll, hot costs, production reports—all work together in real time. When everything connects, everything clicks.
