Brand Narrative • Launch Campaign • Environmental Design
LegalZoom started with the goal of democratizing law. They wanted to be a place where people could turn for answers to everyday legal questions—without the high fees of traditional lawyers. As they helped small business owners grow their companies, and families protect loved ones, people started coming to them for questions about accounting, insurance, taxes and other related services. Their brand need to keep pace with their business.
We helped unite the business around a new brand narrative, centered on answering one important question—where do you start when you don’t know where to turn? You start with people who can turn confusion into confidence. LegalZoom is here for the life of your business and the business of your life. A simple, memorable promise to provide support, information and guidance for one day, day one and every day after.