Naming • Tone of Voice • Logo • Visual Identity
PurpleSun developed one of the most effective ultraviolet disinfectants for hospitals and care settings. Their Focused Multivector Ultraviolet (FMUV) products eliminated 99.99% of harmful microorganisms in as little as 90 seconds, up to 30x faster than other UV solutions. But the company had failed to turn that advantage into sales. New leadership brought new urgency and a broader mission—a company built on creating safe spaces, naturally.
We created a new name, narrative and identity to reflect their future ambitions. Leviant clears environments of pathogens that cause infections. Today, they’re raising the standard for clean in healthcare settings. Tomorrow, they’ll go beyond light, and beyond hospitals, with a range of environmentally-friendly disinfectants for hospitality, transportation and agriculture. Clear environments are safe spaces to work, operate and recover. At Leviant, there’s a clear purpose ahead.