Brand Narrative • Tone of Voice • Logo • Visual Identity • Website
In communities across America, TruConnect bridges the digital divide by delivering premium wireless services to everyone who needs them, creating opportunities for people to live richer, fuller, more connected lives. In a crowded category dominated by promotional brands, they needed a way to stand out, to show customers TruConnect was truly invested in them and their communities.
Marchio developed a new identity for TruConnect built on principles of connections, dignity and self-expression. A new symbol highlights connections, showing two arms coming together, which provides the foundation for a graphic motif that communicates optimism and self-expression, and an imagery style that focuses on empowerment. With TruConnect, you can be truly you.