TruConnect

Brand Narrative • Tone of Voice • Logo • Visual Identity • Website

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In communities across America, TruConnect bridges the digital divide by delivering premium wireless services to everyone who needs them, creating opportunities for people to live richer, fuller, more connected lives. In a crowded category dominated by promotional brands, they needed a way to stand out, to show customers TruConnect was truly invested in them and their communities.

Marchio developed a new identity for TruConnect built on principles of connections, dignity and self-expression. A new symbol highlights connections, showing two arms coming together, which provides the foundation for a graphic motif that communicates optimism and self-expression, and an imagery style that focuses on empowerment. With TruConnect, you can be truly you.

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