Rideback RISE
You, up.
RISE was born from the Rideback ethos of circling back to bring others along. The first-of-its-kind platform for mid-career POC creators launched with an initial cohort of 15, along with a broader circle of talent and programming that attracted industry advocates who believe in their mission. Going forward, they needed their own identity to sustain that trajectory.
We helped them build a brand that captures their creative energy and momentum. Rideback RISE is an accelerator—of talent, of community, of opportunity, of change. They propel POC creators forward with a focus on developing commercial film and TV projects that advance racial equity behind the camera, across the industry and beyond the screen. A dynamic new logo and identity tell the story of acceleration and highlight the movement that’s growing within the industry. When you rise, we can all rise.
