We develop brands for those in the business of creativity. A clear narrative that defines how you’re unique, a compelling identity that draws people into your story, the essential tools that help your work leave a lasting mark.

We develop brands for those in the business of creativity. A clear narrative that defines how you’re unique, a compelling identity that draws people into your story, the essential tools that help your work leave a lasting mark.

We develop brands for those in the business of creativity. A clear narrative that defines how you’re unique, a compelling identity that draws people into your story, the essential tools that help your work leave a lasting mark.

We develop brands for those in the business of creativity. A clear narrative that defines how you’re unique, a compelling identity that draws people into your story, the essential tools that help your work leave a lasting mark.

FEATURED PROJECT

05112019_RIDEBACK_MARCHIO_5709_HIRES_v3

Writing
the Future of Rideback

Writing
the Future of Rideback

Writing the Future of Rideback

Writing the Future of Rideback

Writing the Future of Rideback

The ambition
Dan Lin, the producer behind The LEGO Movie franchise, the live-action Aladdin and other successful movies and TV series, had a bold vision for the rebrand of his production company, Lin Pictures. He wanted it to become a platform for change in Hollywood, one built on an ethos of empowering storytellers, one that opened doors for a broader mix of voices, one where creators felt free to take risks, push boundaries and explore new ideas. We helped turn Rideback, the name for his new company, into a community in service of creativity.

The ambition
Dan Lin, the producer behind The LEGO Movie franchise, the live-action Aladdin and other successful movies and TV series, had a bold vision for the rebrand of his production company, Lin Pictures. He wanted it to become a platform for change in Hollywood, one built on an ethos of empowering storytellers, one that opened doors for a broader mix of voices, one where creators felt free to take risks, push boundaries and explore new ideas. We helped turn Rideback, the name for his new company, into a community in service of creativity.

The ambition
Dan Lin, the producer behind The LEGO Movie franchise, the live-action Aladdin and other successful movies and TV series, had a bold vision for the rebrand of his production company, Lin Pictures. He wanted it to become a platform for change in Hollywood, one built on an ethos of empowering storytellers, one that opened doors for a broader mix of voices, one where creators felt free to take risks, push boundaries and explore new ideas. We helped turn Rideback, the name for his new company, into a community in service of creativity.

The ambition
Dan Lin, the producer behind The LEGO Movie franchise, the live-action Aladdin and other successful movies and TV series, had a bold vision for the rebrand of his production company, Lin Pictures. He wanted it to become a platform for change in Hollywood, one built on an ethos of empowering storytellers, one that opened doors for a broader mix of voices, one where creators felt free to take risks, push boundaries and explore new ideas. We helped turn Rideback, the name for his new company, into a community in service of creativity.

05112019_RIDEBACK_MARCHIO_5317
05112019_RIDEBACK_MARCHIO_2313_WebCrop
05112019_RIDEBACK_MARCHIO_5349_WebCrop

The brand
An old cowboy term for circling back to pick up a fallen rider, Rideback would be a place where people and ideas pour into each other to elevate the potential of both. We developed their brand story, messaging, logo and visual identity, and consulted on environmental design for their new creative campus, Rideback Ranch, which brings together diverse storytellers in a unique setting to inspire collaboration and innovation. The space is now home to a growing creative community, including other leading production companies and animation studios; a writers-in-residence program (Rideback Collective); and an incubator for TV dramas (Rideback TV Incubator).

The brand
An old cowboy term for circling back to pick up a fallen rider, Rideback would be a place where people and ideas pour into each other to elevate the potential of both. We developed their brand story, messaging, logo and visual identity, and consulted on environmental design for their new creative campus, Rideback Ranch, which brings together diverse storytellers in a unique setting to inspire collaboration and innovation. The space is now home to a growing creative community, including other leading production companies and animation studios; a writers-in-residence program (Rideback Collective); and an incubator for TV dramas (Rideback TV Incubator).

The brand
An old cowboy term for circling back to pick up a fallen rider, Rideback would be a place where people and ideas pour into each other to elevate the potential of both. We developed their brand story, messaging, logo and visual identity, and consulted on environmental design for their new creative campus, Rideback Ranch, which brings together diverse storytellers in a unique setting to inspire collaboration and innovation. The space is now home to a growing creative community, including other leading production companies and animation studios; a writers-in-residence program (Rideback Collective); and an incubator for TV dramas (Rideback TV Incubator).

The brand
An old cowboy term for circling back to pick up a fallen rider, Rideback would be a place where people and ideas pour into each other to elevate the potential of both. We developed their brand story, messaging, logo and visual identity, and consulted on environmental design for their new creative campus, Rideback Ranch, which brings together diverse storytellers in a unique setting to inspire collaboration and innovation. The space is now home to a growing creative community, including other leading production companies and animation studios; a writers-in-residence program (Rideback Collective); and an incubator for TV dramas (Rideback TV Incubator).

The brand
An old cowboy term for circling back to pick up a fallen rider, Rideback would be a place where people and ideas pour into each other to elevate the potential of both. We developed their brand story, messaging, logo and visual identity, and consulted on environmental design for their new creative campus, Rideback Ranch, which brings together diverse storytellers in a unique setting to inspire collaboration and innovation. The space is now home to a growing creative community, including other leading production companies and animation studios; a writers-in-residence program (Rideback Collective); and an incubator for TV dramas (Rideback TV Incubator).

05112019_RIDEBACK_MARCHIO_2407
05112019_RIDEBACK_MARCHIO_2242
05112019_RIDEBACK_MARCHIO_2264
05112019_RIDEBACK_MARCHIO_5399_DR


Chad and Dom played an essential role in our rebrand from Lin Pictures to Rideback and the establishment of Rideback Ranch. Through their process, they not only helped us reveal Rideback’s true voice but also helped us articulate it with clarity and passion. The visual identity work that Marchio did to express our brand creatively was stunning and instantly timeless. We’re excited to continue working with them as Rideback grows.

Dan Lin, Founder and CEO, Rideback


Chad and Dom played an essential role in our rebrand from Lin Pictures to Rideback and the establishment of Rideback Ranch. Through their process, they not only helped us reveal Rideback’s true voice but also helped us articulate it with clarity and passion. The visual identity work that Marchio did to express our brand creatively was stunning and instantly timeless. We’re excited to continue working with them as Rideback grows.

Dan Lin, Founder and CEO, Rideback


Chad and Dom played an essential role in our rebrand from Lin Pictures to Rideback and the establishment of Rideback Ranch. Through their process, they not only helped us reveal Rideback’s true voice but also helped us articulate it with clarity and passion. The visual identity work that Marchio did to express our brand creatively was stunning and instantly timeless. We’re excited to continue working with them as Rideback grows.

Dan Lin, Founder and CEO, Rideback


Chad and Dom played an essential role in our rebrand from Lin Pictures to Rideback and the establishment of Rideback Ranch. Through their process, they not only helped us reveal Rideback’s true voice but also helped us articulate it with clarity and passion. The visual identity work that Marchio did to express our brand creatively was stunning and instantly timeless. We’re excited to continue working with them as Rideback grows.

Dan Lin, Founder and CEO, Rideback


Chad and Dom played an essential role in our rebrand from Lin Pictures to Rideback and the establishment of Rideback Ranch. Through their process, they not only helped us reveal Rideback’s true voice but also helped us articulate it with clarity and passion. The visual identity work that Marchio did to express our brand creatively was stunning and instantly timeless. We’re excited to continue working with them as Rideback grows.

Dan Lin, Founder and CEO, Rideback

.

CLIENTS

CLIENTS

CLIENTS

Big brands. Small brands. Massive projects. Passion projects. And everything in between.

Big brands. Small brands. Massive projects. Passion projects. And everything in between.

Big brands. Small brands. Massive projects. Passion projects. And everything in between.

Big brands. Small brands. Massive projects. Passion projects. And everything in between.

Big brands. Small brands. Massive projects. Passion projects. And everything in between.

AECOM

Craft Contemporary

Dreamscape

East West Bank

Fandango

Google X

AECOM

Craft Contemporary

Dreamscape

East West Bank

Fandango

Google X

AECOM

Craft Contemporary

Dreamscape

East West Bank

Fandango

Google X

AECOM

Craft Contemporary

Dreamscape

East West Bank

Fandango

Google X

HGST

Journi Health

Mellon Capital

Recording Academy

Rideback

Sparklight

HGST

Journi Health

Melon Capital

Recording Academy

Rideback

Sparklight

HGST

Journi Health

Mellon Capital

Recording Academy

Rideback

Sparklight

HGST

Journi Health

Mellon Capital

Recording Academy

Rideback

Sparklight

HGST

Journi Health

Mellon Capital

Recording Academy

Rideback

Sparklight

 

Stanford Medicine

Valleywise Health

Verb Surgical

VMware

Western Digital

Case studies available
by request

Stanford Medicine

Valleywise Health

Verb Surgical

VMware

Western Digital

Case studies available
by request

Stanford Medicine

Valleywise Health

Verb Surgical

VMware

Western Digital

Case studies available
by request

Stanford Medicine

Valleywise Health

Verb Surgical

VMware

Western Digital

Case studies available by request

.

SERVICES

The essential tools to help your brand leave a lasting mark.

The essential tools to help your brand leave a lasting mark.

The essential tools to help your brand leave a lasting mark.

The essential tools to help you leave a lasting mark.

The essential tools to help you leave a lasting mark.

Narrative
Who are you now? Who are you going to be? What will be different? Why should we care? Your narrative should give people a clear view of what's ahead–and why that matters.

Narrative
Who are you now? Who are you going to be? What will be different? Why should we care? Your narrative should give people a clear view of what’s ahead—and why that matters.

Narrative
Who are you now? Who are you going to be? What will be different? Why should we care?Your narrative should give people a clear view of what’s ahead—and why that matters.

Narrative
Who are you now? Who are you going to be? What will be different? Why should we care?
Your narrative should give people a clear view of what’s ahead—and why that matters.

Narrative
Who are you now? Who are you going to be? What will be different? Why should we care? Your narrative should give people a clear view of what’s ahead—and why that matters.

Tone of Voice
Should you sound like this? Or like that? Which will help you stand out? And be heard? Your tone of voice should be unmistakably you—without sacrificing understanding.

Tone of Voice
Should you sound like this? Or like that? Which will help you stand out? And be heard? Your tone of voice should be unmistakably you—without sacrificing understanding.

Tone of Voice
Should you sound like this? Or like that? Which will help you stand out? And be heard? Your tone of voice should be unmistakably you—without sacrificing understanding.

Tone of Voice
Should you sound like this? Or like that? Which will help you stand out? And be heard? Your tone of voice should be unmistakably you—without sacrificing understanding.

Tone of Voice
Should you sound like this? Or like that? Which will help you stand out? And be heard? Your tone of voice should be unmistakably you—without sacrificing understanding.

Naming
How do you make a good first impression? And a lasting one? In just a few words? Your name should pop with personality, but also dig deeper to make your brand relevant.

Naming
How do you make a good first impression? And a lasting one? In just a few words? Your name should pop with personality, but also dig deeper to make your brand relevant.

Naming
How do you make a good first impression? And a lasting one? In just a few words? Your name should pop with personality, but also dig deeper to make your brand relevant.

Naming
How do you make a good first impression? And a lasting one? In just a few words? Your name should pop with personality, but also dig deeper to make your brand relevant.

Naming
How do you make a good first impression? And a lasting one? In just a few words? Your name should pop with personality, but also dig deeper to make your brand relevant.

Visual Identity 
How does your brand look? And feel? Does your identity say something? The right things? Visual elements of your brand should demand attention, but also signal intention. 

Visual Identity 
How does your brand look? And feel? Does your identity say something? The right things? Visual elements of your brand should demand attention, but also signal intention. 

Visual Identity 
How does your brand look? And feel? Does your identity say something? The right things? Visual elements of your brand should demand attention, but also signal intention. 

Visual Identity 
How does your brand look? And feel? Does your identity say something? The right things?
Visual elements of your brand should demand attention, but also signal intention. 

Visual Identity 
How does your brand look? And feel? Does your identity say something? The right things? Visual elements of your brand should demand attention, but also signal intention. 

.

TEAM

We started the company. We run the company. We do the work.

We started the company. We run the company. We do the work.

We started the company. We run the company. We do the work.

We started the company. We run the company. 
We do the work.

We started the
company. We run 
the company. We
do the work.

Screen Shot 2019-05-22 at 11.24.28 AM

Chad Cipoletti
Principal, Narrative

Chad oversees our narrative practice, which includes naming, messaging and tone of voice development. Prior to Marchio, Chad was Group Director of Brand Communication at Siegel+Gale, a global brand consulting firm.

Chad Cipoletti
Principal, Narrative

Chad oversees our narrative practice, which includes naming, messaging and tone of voice development. Prior to Marchio, Chad was Group Director of Brand Communication at Siegel+Gale, a global brand consulting firm.

Chad Cipoletti
Principal, Narrative

Chad oversees our narrative practice, which includes naming, messaging and tone of voice development. Prior to Marchio, Chad was Group Director of Brand Communication at Siegel+Gale, a global brand consulting firm.

Screen Shot 2019-05-26 at 2.40.24 PM

Dominick Ricci
Principal, Design

Dom oversees our design practice, which includes visual identity systems, digital experiences and built environments. Prior to Marchio, Dom was Creative Director at Siegel+Gale, a global brand consulting firm. 

Dominick Ricci
Principal, Design

Dom oversees our design practice, which includes visual identity systems, digital experiences and built environments. Prior to Marchio, Dom was Creative Director at Siegel+Gale, a global brand consulting firm. 

Dominick Ricci
Principal, Design

Dom oversees our design practice, which includes visual identity systems, digital experiences and built environments. Prior to Marchio, Dom was Creative Director at Siegel+Gale, a global brand consulting firm.