Fluxergy
The first open platform for multimodal, point-of-care assay development and testing.
Fluxergy is on a mission to make testing results more available, affordable and accessible, so caregivers and patients can make better point-of-care decisions. Their open platform, multimodal testing and manufacturing expertise are making that possible, but a less than ambitious brand was keeping them from reaching their full, unlimited potential.
We worked with them to develop a brand as dynamic as their business. We helped them sharpen their story, then brought it to life through a new logo and visual identity inspired by their groundbreaking work with microfluidics. A new website highlights the unlimited potential of their open platform, which allows developers to bring POC assays to the market faster and make testing more able to serve communities everywhere.